Lead Nurturing

So if your planning a trip to New York, simply enter the city name, the hotel you are planning to stay and what you get is a ready-to-print PDF booklet with lot of useful information about that place plus notes written by professional travel writers. See example.

Now unlike most other product launches where PR agents send all the pre-launch information to bloggers (under embargo), OffBeat Guides were launched at the SIME conference in Sweden and TechCrunch was the first blog to publish this news.

What surprised me here was that none of the other popular tech blogs cared to share that news on their own blogs.

The above illustrations includes three snapshots from Techmeme taken at different periods– the TechCrunch story hit the front page at around 10:30 but was out by 16:00 hours since there were no takers - i.e., no other blogs cared to talk about OffBeatGuides.com even though that story was probably worth a mention.

So is this some indication of an ego clash among high profile bloggers. I hope that’s not true but if the answer is yes, we could be missing lot of important tech news just because another "rival" blog had the scoop.

Picture credit: Sifry.

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Is This a Sign of an Ego Clash Among Tech Bloggers - Digital Inspiration